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Ashley Petress’s leadership journey has never been about titles, recognition, or building influence for influence’s sake. It has always been about impact. Real impact. The kind that changes the trajectory of families, restores dignity, and creates opportunities where there once were none. As Founder and CEO of Second Chance Global and The Purpose Project, Ashley Petress has spent the last decade building a movement rooted in three simple words: Just Say Yes. What began a

She Speaks CEO is committed to expanding its reach and impact.

Speaks CEO was always bigger than a single event, a single conference, or a single lane.

For a long time, I believed leadership success meant figuring everything out quietly. Quietly carrying the pressure. Quietly navigating uncertainty. Quietly pushing through burnout while still showing up polished, prepared, and productive. Like so many women, I learned how to survive in leadership long before I ever felt supported in it. I learned how to launch businesses while balancing single-motherhood, financial pressure, reinvention, lack of resources, and the emotional

According to Cassandra, expertise alone is no longer enough in leadership, business, or personal branding. “You can be the most qualified person in the room,” she explains, “but if your voice is not communicating authority, conviction, and belief, people do not follow it, trust it, or buy into it.”